BUILD BETTER PRODUCTS
Master Product Discovery & Agile Experiments
Find out if your ideas will succeed to reduce risk. Build digital products your customers will love and grow your business. Learn the right methods from an expert with 10+ years real-world experience.
Who should attend?
In previous workshops the graduates had background in online marketing, project management, product management, software development or graphic design. Some of the companies I was running workshops with include companies like: BMW, Roche, Postbank, Munich Re, Daimler, innogy/eon, ADAC, Viessmann, SinnerSchrader, JvM etc.
What they all had in common is they need to:
Gain confidence on making the right, strategic product decisions
Save time and costs by testing new product or feature ideas as fast as possible
Focus on the customer to build a long-lasting business relationship
Growing the business in a smart way
What is covered?
Day 1
Understand your customer value
Learn about the product lifecycle and dual-track agile
Setting up teams to support fast collaboration
Defining key customers segments
Create a value proposition for our offer (product/solution fit)
Compare our solution with competition (product/market fit)
Day 2
Test your business idea
Analysing an existing business model
Mapping most critical assumptions
Setting up the right sized experiment and target metrics
Collect evidence by listening to customers
Decide on the smallest successful release
Your Extra Benefit
All participants will receive a personal 45 minute follow-up call after the training. In this way you can later take up all the questions that have arisen for you in your own application.